User Research

I specialize in identifying user friction through comprehensive site audits and journey mapping. By analyzing legacy systems—such as the complex, text-heavy consignment processes of traditional retail—I restructure information architecture to prioritize scannability and intuitive navigation. My goal is to transform 'walls of text' into streamlined digital experiences that respect the user’s time and reduce cognitive load."

Brand Identity

My approach to branding is rooted in strategic discovery—translating a business’s unique character into a unified visual language. Using tools like mood boarding and keyword mapping, I establish a 'Brand DNA' that informs every design choice, from typography to color palette. For the Raspberry Beret redesign, I developed a 'Modern Eclectic' identity that combined bold magenta tones with refined typography to ensure the digital brand felt as vibrant and welcoming as the physical storefront."

Graphic Design

With a foundation in graphic design from Lesley University, I bring a refined eye for balance, typography, and visual hierarchy to both print and digital platforms. I am proficient in creating high-fidelity prototypes and interactive components that bring concepts to life. Whether I am optimizing layouts for Squarespace or building complex prototypes in Figma, I focus on creating polished, professional aesthetics that enhance brand credibility and user engagement."

Boston Children's Hospital

Meenta

UXPA Design Thinking Workshop

Agassiz Baldwin Newsletter

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