Meenta

Duration — 8 weeks

Role — Researcher, designer & analyst in a team of 4

Project Specs — UX research, brand design, web design, visual design

Purpose — Website redesign of biotechnology startup

Challenge — Lack of trust, no brand identity, negative experiences

Methods — SWOT analysis, usability tests, field studies, interviews

Type of work — UX research, brand design, e-commerce

Findings — Identified areas of weaknesses & areas of growth

Deliverables — A website, style guide, brand identity, positive experiences