Unifying the National Museum of Play: From Brand Fragmentation to Visual Cohesion
The National Museum of Play
Role
Brand Designer
Project Type
Brand Identity
Duration
6 weeks
Deliverables
A logo, Poster, Stationery, Mockups
“Play touches and stimulates vitality, awakening the whole person—mind and body, intelligence and creativity, spontaneity and intuition. ” ”
The Challenge
The challenge of this project was to make a new Brand identity for the National Museum of Play.
The Research
The goal is to show that this is more than just a toy museum; It is one of a six-part institution that consists of;
The National Museum of Play
National Toy Hall of Fame
World Video Game Hall of Fame
International Center for the History of Electronic Games
The Brian Sutton-Smith Library and Archives of Play
The Woodbury School
The Solution
The goal was to unify the brand under one umbrella; a flexible design system that could be applied to all the institutions.
I selected the toy museum to show the relationship between the 6 separate institutions.
The previous identity failed to show its academic research (Brian Sutton-Smith Library) to its digital experiences and this left the brand very fragmented.