Hybrid Vigor: Remixing the Visual Design of a Bicultural Tradition
The National Cherry Blossom Festival
Role
Brand designer
Project Type
Brand identity
Duration
6 weeks
Deliverables
A logo, Poster, Stationery, Mockups
“In Spring, we celebrate the day of March 27, 1912; The day when Japan gave cherry blossoms trees to the United States of America.”
The Challenge
The challenge to make a new brand identity for the National Cherry Blossom Festival.
The Research
The goal was to identify the focus group and create a strategy behind that.
I gathered an audience of all ages through research and interviews.
The Solution
I provided the National Cherry Blossom Festival with a modern and sophisticated brand identity.
The floral elements, modern typeface and colors speaks to its audience and represents its mission and goals.