Duration — 8 weeks

Role — Researcher, designer in a team of 6

Project Specs — UX research, UX design, Web design

Purpose — Website redesign of fashion e-commerce

Challenge — No brand identity, lack of focus, negative experiences

Methods — SWOT analysis, usability tests, interviews

Type of work — UX research, web design, e-commerce

Findings — Identified pain points, improved customer service

Deliverables — A wordmap, moodboard, customer journey map, rainbow spreadsheet, sitemap, prototype, and positive experiences.