The National Cherry Blossom Festival

Duration — 6 weeks

Role — Brand designer (myself)

Project Specs — Visual Design, logos, brand identity

Purpose — Brand identity for The National Cherry Blossom Festival

Challenge — Needs a new brand identity

Methods — Thematic analysis, diary studies, field studies

Type of work — Brand design, logo design, visual design

Findings — Identified focus group, created brand strategy

Deliverables — A Logo, brand identity, merchandise,
and posters, positive experiences