The National Museum of Play

Date — Sept 2022

Role — Brand Designer

Project Specs — Visual Design, Logos, Branding

For — Brand campaign for The National Museum of Play

Challenge — Needs a new brand identity, lack of focus

Methods — Thematic analysis, diary studies, field studies

Findings — Identified focus group, created brand strategy

Deliverables — Positive experiences, brand identity, stationery, logo, merchandise, posters

Summary — Brand campaign for The National Museum of Play