The Raspberry Beret Digital Campaign + Prototype
Duration — 8 weeks
Role — Researcher, designer in a team of 6.
Project Specs — UX research, UX design, Web design
Purpose — Website redesign of fashion e-commerce
Challenge — No brand identity, lack of focus, negative experiences
Methods — SWOT analysis, usability tests, interviews
Type of work — UX research, web design, e-commerce
Findings — Identified pain points, improved customer service
Deliverables — A wordmap, moodboard, customer journey map, sitemap, prototype, and positive experiences.
