The Boston Children's Hospital Graphic Standard Manual

Date — Oct / Nov 2022

Role — Brand designer, Wayfinding

Project Specs — Visual Design, Logos, Branding

For — Wayfinding & brand campaign for The Boston Children's Hospital

Challenge — Needs wayfinding, new style guide

Methods — Thematic analysis, diary studies, field studies

Findings — Pointed out pain points, improved customer services

Deliverables — A brand identity, a style guide, signage

Summary — Wayfinding & brand campaign for The Boston Children's Hospital